Intertec diversified systems marketing services outsourced marketing services direct response marketing services permission based marketing services B2B marketing direct mail services permission based e-mail services direct mail e-mail data entry proprietary list building fulfillment database services trade show lead processing lead processing salesforce lead processing registration processing web seminar processing Providing outsource Data Entry Direct Mail Fulfillment E-mail and Sales Lead Distribution Services within Northern California Palo Alto Bay Area San Francisco San Jose Redwood City Mountian View Sunnyvale Intertec diversified systems marketing services outsourced marketing services direct response marketing services permission based marketing services B2B marketing direct mail services permission based e-mail services direct mail e-mail data entry proprietary list building fulfillment database services trade show lead processing lead processing salesforce lead processing registration processing web seminar processing Providing outsource Data Entry Direct Mail Fulfillment E-mail and Sales Lead Distribution Services within Northern California Palo Alto Bay Area San Francisco San Jose Redwood City Mountian View Sunnyvale Intertec diversified systems marketing services outsourced marketing services direct response marketing services permission based marketing services B2B marketing direct mail services permission based e-mail services direct mail e-mail data entry proprietary list building fulfillment database services trade show lead processing lead processing salesforce lead processing registration processing web seminar processing Providing outsource Data Entry Direct Mail Fulfillment E-mail and Sales Lead Distribution Services within Northern California Palo Alto Bay Area San Francisco San Jose Redwood City Mountian View Sunnyvale Intertec diversified systems marketing services outsourced marketing services direct response marketing services permission based marketing services B2B marketing direct mail services permission based e-mail services direct mail e-mail data entry proprietary list building fulfillment database services trade show lead processing lead processing salesforce lead processing registration processing web seminar processing Providing outsource Data Entry Direct Mail Fulfillment E-mail and Sales Lead Distribution Services within Northern California Palo Alto Bay Area San Francisco San Jose Redwood City Mountian View Sunnyvale



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THE TRUTH TEST

If your direct mail piece does not pass this test, then it's time to rethink the message. Sit down with a copy of your mail piece and ask yourself each of the questions below. As you answer each, write down the first impressions that come to your mind. Be brutally honest. Your objective is to improve.
  • What is the offer? Is it clear to the average reader?
  • Is this the best offer out there?
  • Are the benefits clearly defined?
  • Why would a reasonable person take advantage of this offer?
  • Who is the targeted individual? Does the offer or solution speak to this person?
  • What is their audience profile? Define it on paper. Is this the smallest segment I can test?
  • Is this offer available to my current customers? Why or why not?
  • Can the offer pass the elevator test? That is, can I explain it in less than 20 seconds?
  • What is the call to action?
  • Is it clear how to contact me?
  • Would I act?
You should now be able to answer the following questions with certainty:
  1. Will my offer be of value to the target market?
  2. Will the presentation get results?
Revise your mailing accordingly. Go through the truth test again after each revision. Consider asking a colleague to take the test; you'll probably end up with some unexpected suggestions. Rest assured your hard work will pay off in better leads. Good luck!

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